summary

 

Title: Jettence Social Dance Blog (personal project) • Timeline: 2020–2021

One of my hobbies is Latin social dancing and after years of experience in the community I wanted to start sharing my thoughts and expertise. I also wanted to create a brand, under which I could unite both the writing and everything else I do dance wise. 

Therefore I created a blog and 4 social media channels, which all shared the same brand identity under the name of Jettence. I designed the website, marketing graphics for social media and did video editing.

This online presence landed me dance teaching opportunities, both for domestic and international students, in person and online. I also get great feedback on the blog posts from the social dance community.

Project included:

  • Visual design

  • Branding

  • Graphic design

  • Web design and development

  • Content creation

  • Social media strategy

  • Video editing

Technologies used:

  • Wordpress

  • Adobe Premiere Pro

  • Adobe XD

  • Adobe Photoshop

  • Adobe Illustrator

  • CSS

 
 

website & blog

 
 

Social Media

 

My social media strategy was as follows: 

  • Facebook for sharing new blog posts, choreographies and announcing teaching events

  • YouTube for showcasing my choreographies through higher quality videos

  • TikTok for short choreographies and other fun dance related videos

  • Instagram as a central hub for everything above

Instagram

 
 
 
 

YouTube